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Originally Posted by DavidDavidDavid  MySpace wasn't the first social networking service, but it seems like it edged out Friendster, Facebook, etc. due to the musicians-and-free-.mp3 angle. So okay, I get that. |
Myspace existed before Facebook, so there was no edging of Facebook. Furthermore, the problem with Friendster was that it was based on links. You couldn't just search for anyone's profile, you had to go only to people you were linked to. This meant that 1) You were limited on whose profile you could view, and 2) There could be a long wait time for your page to appear as it calculated all whom you were linked to. Myspace removed that, allowing you to view anyone. So Myspace was really innovative in this fashion.
Facebook then came around and was innovative in the sense that it created more privacy and made it more real by first sticking to colleges, and having your name verified by your email address. Thus it innovated by having more privacy, and making it more real-based by using names, etc.
Hence the rise of Facebook the last year or so to be a real competitor to Myspace.
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For example, advertising campaigns create perceptions of difference where there really is no difference, like between different brands of toilet papers or microwavable popcorn.
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Remember, too, that products are sold not just based on the actual product, but also based on the feeling you get when using it. So, if advertising causes a product to feel better then another, then when you purchase that, you're also purchasing the feeling of using the product. Advertising campaigns helps with creating that feeling. That's terrific for all those people who are unable to control their feelings other then by buying stuff.
