This was an interesting social/blog experiment! Steve, you have shared a small spectrum of your life through the writings in your blog and I found it fascinating to see the posted responses.
This branding experiment brings me back to my middle school days where a lot of my peers hit puberty, then they realized that everyone was making associations about who they were by what they wore, how they acted, etc. It was also a fun time where my peers started to explore with different personalities, clothing, trends, etc.
This is good stuff!