SBI is indeed a lot like a business course. It includes an Action Guide as well as video tutorials to teach people how to run an online business profitably. In fact, several universities teach courses using SBI, including the University of Arizona. This allows business students (such as in an MBA program) to get practical experience building an online business without needing to become expert technologists.
I agree the SBI website is a bit funky in its design. The simple reason it looks the way it does is that they do extensive A/B split testing to find the most effective layout, and they haven't yet topped their current design. People tend to spend a lot of time on their site reading and checking them out before making a buying decision. SBI isn't an impulse purchase, since it requires people to consider whether they want to start their own online business.
Not sure if anyone here bothered to check, but the Alexa rank for their site is 999, so they're in the top 1K websites. This is a really popular service used by a lot of people. Their web traffic is way higher than mine.
After sending out my last newsletter, I got some email replies from a few readers who've been long-time SBI customers. They all said it was great. One person told me he regretted not telling me about it two years ago but that he was glad to see me tell others about it.
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