I really don't know what this fuss is all about...
Steve is always, always selling. In every single post. He is selling himself mostly and sometimes, like in this post, he is selling a product where he gets commission.
But in every single post he is selling himself as someone who should be listened to for advice on personal development etc... This is no different, it is just different product being sold. Don't get upset. If you are interested try it if not ignore it, simple. You've got it free :-)
Regarding the advice for content producing, the informational content like the one Steve is producing is the product of very few products that you can sell that have very long life span. You can't sell most of the products that long. You can't develop games that have that shelf life (Steve knows this). You can't sell software that has that shelf life, etc. This is all good.
However, creating valuable informational content is hard. Most people don't have aptitude for doing that and that is why they fail.
You can substitute aptitude with hard work, but most people are not willing to invest 10 years that are required to master something.
So they fail.
You have to find something that you have passion for, and are well positioned with your natural skills to do. Aligning with your good natural skills, you don't need that much development, but instead need to polish them up and fine tune.
Starting and developing successful business is lots of hard work... If you are not prepared to put in the time don't expect the cash register to chime...
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