I'd have to disagree with Steve on this one.
I actually don't think technology is the problem - it's most often content that's the problem these days. With services like Blogger you can have a blog up and running in minutes - no technical skills required.
Also, most decent hosting providers give you single click installation of Wordpress - which couldn't be simpler. When combined with the fact you can set up a Wordpress blog for free on Wordpress.com and have a play first then I don't think in most cases it's the technology that restricts traffic - it's usually either marketing (lack of) or poor content that holds people back.
Also, $299 a year sounds like a hell of a lot of money for this service. Services like Freewebs give you everything you need to completely build an e-commerce site, with blog, forums etc for around $50 a year depending on how much disk space/bandwidth you need - again no technical skills required.
I guess for people who get swamped by the technology this service might be useful - but I'm not sure it will solve their traffic problems - which the article seemed to suggest.
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