Thanks for the feedback. Sometimes it's hard for me to see these kinds of posts objectively. I wasn't trying to mislead anyone. It wasn't my intention for this post to sound like an ad, since it's my own personal recommendation of a solution to a common problem.
My recommendation for
Site Build It! is the primary actionable content in this case. I genuinely think this is a great tool for non-programmers to build their own web businesses. This is a much more realistic path for most people than my previous approach of writing mega-articles or doing PowerPoint presentations to try to teach people how to manage all the technical details themselves, only to see them waste a lot of time getting it wrong.
As I mentioned in the post, if you're already savvy enough to be running a profitable web business, you don't need SBI.
Other articles may have more entertainment value than a post like this, but I think this one will benefit a lot more people in terms of helping them get real results.
I spent many hours researching this service before deciding to recommend it. A few forum members have also recommended SBI in the past after building successful sites with it.
I think that securing an exclusive bonus for StevePavlina.com visitors -- a bonus you won't find elsewhere -- is a worthwhile benefit too.
If this sort of service doesn't interest you, it's easy enough to ignore it of course.