Don't get me wrong, I do think that emotions are important and powerful enough to elicit a form of addiction (albeit a psychological one).
But I'm certainly not on a 'quest' to avoid negative emotions, or even to maximize the positive ones. Emotions are just temporary, they come and they pass. At best my emotions are indicators, prompting me to change specific circumstances in my life. They're not a goal in and of themselves. They're just a byproduct.
So I don't spend much time consciously trying to manipulate my emotional state -- I believe good feelings will come per automatic once I learn to maximize my discipline and make more intelligent choices (again, easier said than done).
That being said, I also believe that women are more emotionally complex, and therefore need slightly different ways of relating to their feelings. But of course I can't say this with any certainty. As far as I know, I've never actually been a woman.