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I don't know for sure why their forums aren't so active but I believe that is because they are more of an internationally focused site.
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What reason do you have to believe that they are more internationally focused? (after Alexa, they focus is the same)
I think they simple messed up the building a community part.
It a good lesson to other people who want to build a forum on their website. Just installing vbb-Bulitan doesn't do the trick.