The most important part is to have something to write about. And that should be something that hasn't already been written about by 60 million others. Or if it is, it should at least be something you can put a unique, original spin on it.
Once you have your idea, mull over it in your head for some time, maybe even a few days. That way when you sit down to write it, it should flow out pretty easily.
The key is to be sure to use your own authentic voice...who you are. Don't be afraid to take a stand either. I can't state enough how important it is to be original. That's a lot easier said than done because it's hard to find a unique spin to something that someone else hasn't beat you to.
Good luck!
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