Wellllll, i think it really depends on what you expect after 30 days. I too think forming a habit takes variable amounts of time, depending on the strength of old interfering habits and your desire to do it.
I much more see the 30 days timespan as the timespan it takes me to figure out if this is a habit i want to adapt and keep in the long run or if i should go another direction. For example, i have started to exercise daily about 45 days ago, but it still takes effort for me to get it started everyday. Is it a habit if it takes effort to begin doing it, but i still do it daily? If not, then i clearly missed the 30 days mark =) But 30 days was enough for me to figure out that it was good enough for me to keep doing it.
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