Hi Jdub,
I have been on Facebook for a while now, and am a very big advocate of social networking and web 2.0 for marketing and building relationships.
The days of "blatant ads" and "spamming" are basically dead in the eyes of the social groups.
One of the main things are that people have fled their traditional ways and have fled for the safety of the social sites where they can pick and choose their friends.
Basically as mentioned in this thread already...first and foremost is to add value and be of service to people...
That in of itself becomes "attraction marketing"
if you add value, and are genuine in your pursuits to be of service first, then people naturally will want to check out what you are doing...
Also, you will attract people of like mind...that's not going to be everyone, but people that are interested in you, and feel like they like what you represent etc...
The cool way that facebook works is that every time that you post a link, or a note, it shows up in all your friend's news feed...so you don't have to actually advertise.
You just want to keep things in perspective.
You can invite your friends to join a group, or even if you just post a group, it shows up on your news feed, and people will see it...if they are interested, they will naturally click on your link to check out the group.
Also for the advertising on Facebook using their PPC...
If you create a "page" as you mentioned, and send your ads to there...then people feel like it is staying in the Facebook community...then you can offer up videos, audios, writing, and some links to your main site...
It's not spam in the least bit because it is all permission based...people just respond to their friends if they choose...
I love Facebook. I have made numerous relationships and built up some great friendships as well as business deals and contacts...
Take care, and I hope that helps!
Scott
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