Believe it or not, I actually have nothing to do with the operation of this website or it's blog. So it's not my article, it was written by
Steve Bradley (aka vangogh), an administrator of
Webmaster-Talk, forums, of which I'm also an active member there.
He runs his own hosting company, as you may be able to tell from the URL, and I felt his blog could be a useful resource for the forums. (And no he's not compensating me or anything to say this about it.)
So if you guys aren't a fan of the way he writes, that's alright. Just thought it would be a good starting point for those new to SEO.