It's more about not having to defend it all the time, wasting time and energy on worry and wasted effort.
You can put your whole passion and focus into it, bring it into yourself and even call it yours, the bad part comes from when an attack on it is viewed as an attack on you, and therefore you have to defend it. It's the emotional and mental attachment you have with the venture that causes the friction.
Invest yourself in the venture, but don't invest the venture in yourself. That way you won't be affected by criticism about the venture. You'll just turn around and say "Yeah, that might be true, but I'm doing it anyways. What are you doing for yourself?" Flip their advice back on them, and focus the attention on why they said it.
Once I find some good articles on how to fully involve yourself in something without getting attached, I'll post them.
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