Well, your business partner has a lot of self-control. By now, I'd have bashed your head in with a rock while screaming. He's your business partner. He tried to take you out. You responded by being, well, er, obnoxious. Just chill out and enjoy the sport or whatever you do with him, or stop hanging out with him.
Look, some people are embarrassing to hang out with. If he's embarrassed to be seen with you, he's not obligated to change. Why should he have to feel humiliation? Because you need a buddy?
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