rubelin had a thought on the more practicle side of things.
I found a guy once who designed a dragon bag, he makes them out of leather.
He has a blog/website and he sells them on ebay....
It seems that atleast in his case, having good quality products he makes himself....he can sell because he has an advertising outlet (his blog) and a retail outlet (ebay)...
Heres a link to some pictures of the
bag, and heres the guys
website (russian I think)....he has great skill in his products...
As you can see the website isn't much but between that and ebay...he seems to be doing ok!
Just a thought
Good luck!