I love how Steve writes these posts. Why? Because:
He is self-employed, making money from who? People who have jobs. I would be willing to bet that 99% of the readers on here are people who work for a living, not people like Steve who run their own blog or make money passively. So by telling people to just get up and quit their jobs he does what?
a. Demonstrates to people how they don't have the kahoona's to quit their jobs, saying that they are weaker than him. A statement like "If you don’t have the strength to say, “I quit” to something you clearly don’t want, then consider building that strength sometime before you die. " can clearly make people feel weak. What does this accomplish? Subconsciously establishes Steve's authority. Maybe one day, before we die, we can be as strong as Steve.
b. Creates contraversy, sparking a lot of discussion like this one in the forums.
c. Anyone who does decide to quit and ends up succeeding will come back and thank Steve for pushing them to take action.
d. Anyone who quits and realizes that everything is now screwed up because it wasn't the job that was the problem, but the person himself, will now be a prime candidate for FREE PERSONAL DEVELOPMENT, which they will find where? Here of course.
In either case, Steve wins.
It's kind of funny, because I was just reading an old post from Pro Blogger today which led me to a link to another site. I don't know who wrote the post now, but they were talking about how they didn't start getting a lot of traffic on their blog until he started to say contraversial stuff which pissed a lot of people off. When people get pissed off, they start to comment which drives traffic.
I've been writing a series of articles on my site to help people transition to doing what they love, without having to risk bankruptcy, but now I'm starting to think that I might need to get more "Dennis Rodman"'ish with my message. Maybe that's why Steve and John Chow get so much more traffic. They are s&*# disturbers.