I've struggled with this some myself. I'm no genius, but i can be clever from time to time, and believe it or not... i used to pretend to be more of a fool than i am to make friends (in high school).
and.. it worked! magnificently. when i moved away from my hometown i deleted 130 phone numbers out of my phone (long story as to why i didn't want to contact them anymore).
now, i've spent a lot of time alone and have been finding myself. i'm very much who and what i want to be. other people don't tend to like this, and i do have trouble making friends now that i am that way.
i wouldn't trade it though. every day my ability to think for myself, etc expands and leaves me all the more capable in the long run... while everyone else is busy talking on their cell phone or listening to their ipod i just sit around and think; and i love it.
also, depending on your college, as i am in college too...
it's likely you can be yourself and find people who like you for who you really are. those are the best friends you could ever ask for (i have a few of them myself). it makes you feel much better about yourself as well. but beware, it takes time and effort to find those people- actually i have a lot of difficulty finding them. BUT, i'm a very 'strange' fellow to many. maybe you are fortunate enough not to be.
btw, the 'uncool' kids are just as cool as the cool kids, imo. cliche means nothing. what's cool now will be lame in 10 years, or maybe even 6 months.