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Originally Posted by OneCoachDoug  The SEO is something that I don't have a lot of control over. My wife's aunt did the site, for free, and she's really busy, so when we want to make changes...it can take a long time. Craigslist I can do, still learning about Squidoo and what that it is.
Offline sales are going crazy. I won't post the numbers, but the amount of business she does in 6 months from June to December is amazing. We're looking to add to that during the Jan-May months. rRferrals come in like mad, and she has people that run into her at every craft show and buys more items. It's the website that's not doing much more than a hundred or two per month. We'd like to get that to $500 per month, and then $1,000....
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I would suggest to keep focusing on the building of offline referrals, and those who find it more comfortable to go online will go there.
In my opinion there is nothing stronger for a business than generating referrals. It is the least expensive way to market.