If your wive don't want to commit to writing a blog your wife could also write a few articles for "free article" sites about healing stones.
Those articles can should have a backwards links with a keyword that relevant for the site.
If she is a good writer I would also think about the blog idea.
One thing you could do to promote the website is giving people who buy something on one of the events a 1$ coupon that they can use to save 1$ when they order some other thing online.
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