Quote:
Originally Posted by VacMan  Lucas,
Good question.
I am trying to be "less sensational" and more real.
I don't want to come off as making huge claims that I can't back up.
Because the reality of it is, that you have to find the nutritional data for the foods in order for the software to work.
There's already 6,500 + foods already built in, but if it's not in there, and you can't find it, then it won't work for that food.
I'm not sure if this is the best headline, but I don't want to come across as a miracle pill, or magic bullet.
Because that's not what this product is. It certainly makes things easier than any other diet I've ever experienced. But nothing is magic. |
I don't think you need to be sensational, and I hope I am not coming off as that. You need to speak to the customer and use positive language. There are people who want this, so you need to speak to them and tell them why they should buy your product over another.
Does your software get results if used properly? Then pitch the results if used properly!
There are already 6,500+ foods in there? How come I didn't know this? I did another check of your page, and I didn't see that info on there! That sounds like a benefit to me. Another benefit I don't see you talking about is what looks like a wonderful UI!
Personally, I don't feel that the suggestions I have given you are any more sensational than your bit about eating candy and junk food and still losing weight.
When you write ad copy, you show features and sell results. People aren't going to buy your software
because it has a nice UI or 6500 foods already in it. That will help, but they will buy it because of the results people can obtain.
You have a great guarantee. You believe in your product. Your words don't match your belief, imo.