Quote:
Originally Posted by Ninja  I'm in college, studying "commuication & multimedia design" and I'll tell you: NOTHING will kill your sales faster than a scammy looking website. The problem with your site is that it doesn't look like a site. It looks like a pamflet. What you need to do, is make seperate pages. One about the product, one with Frequently Asked Questions, an order page, an "about me" page, a contact page and so on. Let me illustrate my point with a (pretty gross) example: if a banana is black and slimey... would you eat it? What if I told you that my black and slimey bananas actually taste divine? I'd be surprised if you could even work up the courage/stupidity to smell the suspicious looking fruit, even if it really does taste heavenly. |
I know where you are coming from, however, layout of the site isn't really that important when compared to targeted traffic. If you are selling what people WANT, and you speak to THEM, they will buy from you.
If you are selling slimy black bananas, you need to find people who are looking for slimy black bananas, or something comparable, and then give them the benefits of why buying slimy black bananas from you is the way to go.
I do agree that a FAQ page would be a good idea, but you don't need to make that huge of a site for a single piece of software.
Maybe he should meet in the middle. Put the high quality ad copy on one page, testimonials on another, and FAQ on another and then have a contact button on each.
However, like I said before, it doesn't matter what I think or what you think, or what anyone thinks if the page is converting sales!! Marketing is all about testing, over and over. I think that he can expand or contract if that page isn't converting, and then he can add the other pages and see how that impacts sales.
Again, I highly reccomend you go out to Borders right now and pick up Joe Vitale's "Hypnotic Writing" and implement those ideas on this sales page ASAP. The writing on there is kind of weak, it is just kind of there.
For instance
Yes, If You Can Find A Food's Nutritional Information - Even You Can Indulge Guilt-Free In Almost Any Food You Want - Even Candy - And Lose Weight - Guaranteed 110%
vs
Imagine indulging in all the foods you love and still shedding your unwanted weight by using a simplistic computer program, all backed by our NO RISK 110% Guarantee.
Now, I am not a copywriter, and maybe my hypnotic writing isn't such, but if you are going to put something in bold, it should speak to your audience right away, cut to the chase of what you are going to do for them and how, and back it up.
Oh, on my last note, the URL kindasucks. I cant even remember it and I have been there like 6 times. mycalk or something? Is that your test server?