Still look scammy IMO.
If I were you I'd write two paragraphs about your software in a somewhat big font along with a screenshot to the side and put everything else onto other pages(although you'd probably want buy, download demo, and more info links to have more emphasis, maybe put those below the two paragraphs and then have a nav bar at the top of the site with more general stuff like "Ok-Cal", "Videos", "About Us", "Buy products", ect). Make it more personal, like if you were telling a friend about it. But the front page should quickly answer the first questions a user would have("what is it?", "what does it do?", ect) and they'll read more in-depth info if they're interested.
(not that I have any marketing experience)
Anyway, keep track of your conversion rates(unique hits to demo downloads and demo downloads to sales). This'll help you track how well your site is doing. You should also find some statistics for conversion rates in your market to see how well it's doing overall. (The downside to this is that it takes time to get enough statistics to make a decision; it's better to get it right the first time)
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