Increasing traffic to my wife's jewelry site
I was wondering what some good suggestions would be to increase traffic to my wife's custom jewelry website. We're getting some hits every month, thanks to her handing out her business cards at her craft shows.
The jewelry has been a large success at these shows, more than we imagined, and each year the success dies out in the winter. We're located in Northern Michigan, and so there aren't many events (0) for her to display and sell her stuff.
We have her product in a couple of small places that resell for her, but that's about it. She promotes the healing energy of her gemstones, and it's a very nice product that is also inexpensive. Would you suggest some insightful blogging posts about the healing energy each week and get people to subscribe to the blog? We could invest some money into advertising the site, but we don't want to put it somewhere that wont pay off. I've heard good and bad about Google Adwords. Her search engine position is only good when you put the title of her business in Songbird Gems. If you put "gemstone jewelry, gemstone bracelets, or anything of that nature, then she's not on there....
Any suggestions would be helpful. Thanks!!
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