Quote:
Originally Posted by VacMan  All the studies say that this long scrolling sales letter does the best for sales, but whenever I show it to anyone I get a "scammy" kind of response. |
What studies say that? I know for a fact that not all studies say such websites are effective and I would doubt any study that says so. I also think you should talk to some other (as in better) copywriters. If the "scammy" tone of your content would really be that effective, why aren't all the big boys using the same type of language?
I would recommend you read a few of the articles on Jacob Nielsen's website,
useit.com: Jakob Nielsen on Usability and Web Design. He is one of the biggest if not
the biggest experts on internet usability. In particular, you should read this article:
Fancy Formatting, Fancy Words = Looks Like a Promotion = Ignored