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Originally Posted by VacMan  Ninja, ellie, JimOfferman, Spiritual, and Frans, thank you guys!
I know the site looks "scammy" right now, and therein lies the internal conflict...
I've been talking with some professional copywriters (people who make websites that sell products online) and most of them use this format, and they use it and make money doing it.
I've actually posted it up to have it critiqued by these pro's and most of them say that overall it looks good. Which is confusing...
All the studies say that this long scrolling sales letter does the best for sales, but whenever I show it to anyone I get a "scammy" kind of response.
I don't really get it...
How do these types of pages sell product?
And P.S. They are hard to write too, do a word count on the site  Lottts of writing |
I agree with Ninja in that you shouldn't listen to sales people, or even us. What you should be listening to is
what is converting into sales.
Marketing is all about testing and finding out what works. As long as it works and you aren't lying to customers and you're converting sales, then it is a good page.
I don't think the site looks scammy, it looks like a sales page for a single product. In fact I think it looks less scammy than a lot of sales pages. I do agree you have too many demos, maybe put the software box where the first video demo is, and then pick the better of the two demos to keep on the site. (The Demos seem a little weak in narration too)
I dig the 110% money back guarantee, thats a great incentive.
Your ad copy seems a little weak, as I don't feel like it is speaking to me. It feels like the words aren't coming off the page. It almost feels like there is too much information to sift through.
You don't have a very expensive product, so you may actually have too much copy. I would recommend picking up "Hypnotic Writing" by Joe Vitale to spice up your ad copy a little bit more. In that book as a general rule, the more expensive the product, the more text you will need.
So in short, cut out the fat, use more powerful words and do it in the least amount of text needed to convert to a sale.
IMO of course.
