That Ing Direct post is not useful to me as I'm not in the US. But I think it's OK to introduce a product if it has at least a little benefit to the readers. I dont expect content rich post all the time.
As for using tall words like "vibrational match", I think it appropriate as it really does mean something. One reason why I read this blog is that Steve has good vibration. Most people have low vibrations, when you're with them you catch their moods - angst, restlessness, gloomy outlook etc. Its possible to be aware of one's own vibration and raise it to a higher level.
If you're not aware of vibrations it's understandable that you think Steve is using unnecessary words.
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