Communicate
What we say with our words, intonations, gestures, facial expressions and more, all create "movies" in the minds of our listeners. They're not our movies and almost always not even what we intended to communicate.
The recipients of our communitations create their own movies based on their own filters, background, and experiences.
It becomes our job, then, as communicators, to very carefully select our target audience in order to choose the words, phrases, expressions, intonations, etc. to most accurately communicate our intended message.
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