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Originally Posted by JohnR I agree with on this. Value can be perceived independent of perhaps what some might call the value fundamentals of a product. Your example of my paintings for instance is a good one. I wouldn't think one of my paintings is worth anywhere near $40,000, but if I did, then perhaps that confidence would come across in my promotions, and maybe I'd encounter a buyer who is influenced to believe in the value. All the same though; he perceives it to be a $40,000 value.
Value is never an absolute. It is always perception, and I guess my thinking might differ from yours in that I feel there is always a perception of value somewhere in the equation when money is made, however indirect or hidden it may be.
You're on to something here. Excuse me me while I reprice my paintings  .
Best,
John Paintings of British Columbia - John Rocheleau |
One of my coaches once told me a story of a woman who was doing a weekend seminar for $300. She wanted to get more attendence. She was instructed to raise her prices to $1250. More people showed up and she made way more money.
Why? Because her target audience couldn't be bothered showing up to a "$300 seminar". It's a waste of a weekend. But a $1250 is worth it.
Isn't that insane? They have to pay more money! And more show up!
Why don't you try painting a $40,000 painting. From day one when you go to pickup the canvas and the paints, set an intention that you're going to paint a masterpiece for $40,000. THen, on your site you can have a "Masterpiece" collection that offers the painting, a certificate of authenticity in a nice frame. If nobody buys it, then they don't buy it. At least you tried and it might help you sell your other paintings for $4,000. Until you try you don't know what will happen.
What if it DOES SELL? What will happen to your way of thinking then?
Besides sending me a nice gift for the idea since I "provided value"

think about what you could do with the extra money! Like donate $36,000 of it to Charity if you wish. The BCSPCA could use some extra cash!
My main point in all this is this: don't accept limiting beliefs as truth. Challenge your beliefs. What if we DON'T need to provide value to make money? What if it has nothing to do with it?
What if I'm right? What if you can make $4,000,000 this year doing the painting you're doing. WITHOUT any more value then you are already providing! Then, if you feel you don't need that much money, you give it away to charitable causes. Hmmmmmmmmmm....something to think about eh?