Quote:
Originally Posted by cdn2wheeler  Specialize, specialize, specialize.
Trying to be all things to all people doesn't work anymore.
A dear friend of mine is a Yoga teacher, and she started marketing herself to the sports community; specifically, hockey players and golfers (so to cover both seasons). Since she started doing that, her business has increased so much that she's now hiring other yoga instructors just to handle the overload. |
Thanks for the info! If I had to really specialize I'd say I do the most of my work with people who are mainly trying to lose extra weight and get in healthier shape, the majority of clients I've worked with both on my own and at gyms have been women 35-45 yrs old trying to do the above, with the occasionally skinny young guy looking to gain some muscle mass (This is how I got started as well!). I'm not really sure how to specifically target that demographic (women looking to get into healthier shape) though...