NLP (neuro linguistic programming) has several models that are used to re-frame or re-associate old memories. They tend to focus on changing the relevance of a memory or belief rather than 'erasing' it. I have no personal experience with NLP but have lots of experience and info about hypnosis. I have been a non-smoker for 7-8 years after 1 hypnosis session, I was a real die-hard smoker too, could not put together over 2-3 days w/out smoking. The suggestions were comprehensive, positive , and delivered properly, ie the induction was good and I was in hypnosis. basically, I was re-programmed to be a non-smoker, not someone who was quitting or trying to quit.
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