For me, although I am not an experienced blogger, I believe that content comes first. If you get get dedicated readers coming to your blog they want to see frequent updates.
So how many posts do you publish a day? Do you spend alot of this time researching new video games to write about? If you slow down the amount of posts will you fall behind with the new news thats in the industry? I know in the video gaming industry, things tend to move pretty fast so if you focus more attention on marketing will you fall behind with what the new low down on Halo 23 is going to be? These are the questions you should ask yourself.
If you don't think spending more time on marketing will hurt your current readers who subscribe to your site, then go for it! Eventually, you will manage to be able to focus less attention to marketing and more on your own content.
But again, I believe that content it key and the rest can and will follow. What if you managed to have a buddy who worked for the marketing department of Midway games and you got the sneak peak images on a new game they are coming out with? The point I am getting at is that you get the right content on your site, the traffic will follow.
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