To me the question was always, not between writing and technical, but a similar issue: how to split time between writing and marketing. If you write and nobody sees it, it's kind of pointless. You do yourself and your potential readers a disservice. But at the same time, time spent on marketing is time that you could be creating valuable content.
I really don't have a good answer to this question or to yours. I would also like to hear from some experienced bloggers on how to find a balance.
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