Looking at it from Steve's perspective, wouldn't it make more sense to say that it's not so much an issue of helping others as opposed to helping yourself as it is that others are a projection of your own thoughts, and to ignore them would be to deny your own manifestations?
Just as denying that your physical body has anything to do with that manifested reality, denying that all the other people have nothing to do with it does not work either. Yet at the same time, there is only one consciousness - yours.
"I think, therefore I am."