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For instance, if I go to a vegetable market in Tokyo and want to buy some apples, it's up to me - not people around me - to make myself understood so I can find the apple vendor. It's not up to the people around me to somehow interpret my intentions, it's up to me to be clear.
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Lets say there are two shops, that both sell what you want.
The owner of one of these shops speaks english the other don't.
Then the tourists go to the shop with the owner who understands english.
Let say the business of the not english speaking shop owner suffers as a result.
He will say to himself: "That's unfair, it's not my responsibilty to speak english, evil world that punish me for that."
The person who takes responsibilty for the result of his communication wins, regardles whether he is the speaker or the listener.