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Originally Posted by AdamF24  I understand what you are saying but I still somewhat disagree. When it comes to internet companies, their domain name is their brand name. They can't just create a new domain name and switch their good or service over to that domain name and be able to instantly have the same revenues as before. |
The question isn't if they are going to be making less money. The question is the value of a domain name to someone else who wants to buy it and get all links to it and the traffic it gets. For example, what if Steve Pavlina dies, and Erin decide to sell the domain name? There would be a value to someone else to buy the domain name despite the disappearance of all Steve related stuff. Thus the value quoted above wasn't what the website was worth to Steve, but what it could be worth to someone else.
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And if Steve republished his work on a new site, he would be going through the whole process of climbing the ranks of the internet's most popular websites. Meanwhile his income would drop significantly as his new website does not have as much traffic coming to it, despite the fact that he is still putting out quality articles. So when Steve ditches his domain stevepavlina.com and goes to a new domain name, his revenues change. By this logic, I believe that a domain name and an internet company are basically the same thing.
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You assume Steve would start from scratch. What if Steve bought google.com and replaced everything currently on google.com with this website?? 99.99% of us use google.com and we'd find him there and thus he wouldn't lose us as an audience for the most part (yeah, he'd probably lose a small fraction due to referral links not working anymore) However, he'd gain potentially million of people who'd stumble upon the old google.com and see his website instead. Naturally, steve's google.com would have a lot less of an audience then the original google.com as the interest for a search engine is much more then the interest for personal development. However, Steve's audience could potentially increase substantially by switching domain name to that of google.com.
Yes it's a ridiculous example, but it illustrate my point that the website, and the company/individual behind the website can be considered two different things, even if the income of the company comes 100% through the website.