Schirmer the member of "The Secret" gang (tm)... :-)
He was just little less sophisticated than other guys, i.e. you can pin the stuff on him. Other guys are just more subtle, but I would say that most of it is at least misleading... The secret about "The Secret" is that it is designed to make the money for people that published the book and DVD. There are no other secrets. I don't know how much they sold but with the amount of publicity they've got it has to be sizable chunk of change I bet...
They worked hard for it though, they push it for couple of years until they made it big. It is magnificent piece of marketing, I have to give them that :-)
What always, always amazes me is the amount of people that actually want to believe in lot of this crap. Like those guys investing with Schirmer for 900% return. I mean how deluded you have to be?
Polag, you are right most of these guys got rich by telling others how to get rich.
However, they exist because there is market for the stuff they sell. And market is like vacuum, it sucks in the stuff to fulfill demand.  |