It does seem like there is going to be a low click through rate. Therefore, the only way to capitalize on the "rush" is to get referrals, just like an MLM. Getting in early does nothing if you don't get referrals (except maybe the bonus credits they've promised).
This would be fine, except I can't think of a very good way to get referrals in the first place without being dishonest other than shamelessly promoting my referral link to strangers. I have decided to put it in my signature for a while and see how that works (wish I could get rid of underlining on links).
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