You can set a goal such as "I will do everything I can to do the best I can in my profession. I will be frugal and economize wherever possible to save towards my goals. I will uphold the highest level of honesty and integrity in my day to day life."
Goals such as those may get you the same thing (a house or whatever it may be), but you may find they're more satisfying to strive towards. For one thing... they don't end; you just keep developing and doing a better job at them, and you see the progress being made.
I just picked a few random goals.... but you get the idea. Don't pick one object as a goal, because we change our minds all the time, things aren't how we thought they were going to be, etc
Perhaps what this post is saying is improving character, values, habits, etc, may just be more satisfying means to the same end.
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