Freeride? you are so right, the main thing is for one to get of his butt and do what ever he is thinking of doing.....
Example: back in 1992 I came up with the idea of "The Squeezable" which was nothing more than a hand stress ball in the form of a balloon with some material inside and whith the end cut off after being tied into a knot.
"The Equeezable" was on the counters in stores all over the US and many more people copied my product and also did very good, they also were coming from China and Taiwan by the time that I sold the company in 1998.
Why did I sell the company? simple, I made and had the money that I wanted in order to sit back and relax for the rest of my life.
Now then, first thing that you must do when thinking about "making money" is to decide your goal in your "future" life.....in other words what do you want to do with it, then find something that you like to do combined with what people want.....supply and demand...... and do it.
I was very lucky that in 1977 I took a course by EST (Sep. B) which helped me a lot from there on.