Yes it is similar but Blogrush will display your blog post titles on other sites bringing you more traffic. For example if the widget is displayed 500 times on your blog, then your blog post titles will be displayed 500 times across the other blogs in the network.
On top of this there is an ability to earn a lot more displays of your blog post titles if someone joins Blogrush via your widget or link. So it pays to join as early as possible.
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