It's just simple supply and demand IMO.
Julia Roberts could perform for 30 people at a school play (at $10 a ticket) and never make anything.
Celebrities have an audience of a 100 million movie goers or whatever the audience is. Distribution makes them their fortune. Not necessarily "talent".
And then once they've got a brand or a "name", then they leverage that into clothing, restaurants, endorsements.
I'd also be careful about associating celebrities with "success". I think alot of their success is overhyped. Alot of movies put out are horrible...they ride on the strength of the actors brand or the strength of a movie franchise. But they're not good products by themselves.
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