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Old 09-10-2007, 06:47 AM   #8 (permalink)
Tristan
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Join Date: Nov 2006
Location: San Diego, California
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Default Celebrities Own Platforms

Openeyes couldn't be more right on with this one and I'll add my perspectives....

A celebrity as a person does not make any money. For any given actor or actress, there are thousands of people out there who are just as (or sometimes more) talented, beautiful, fit, etc.

The difference is that celebrities own PLATFORMS......repeat this in your mind if you ever have ambitions to be a public speaker, author, or future celebrity. and the law goes as follows: Money flows to those who hold the largest platforms.

Platforms are the reason why the "not so bright" celebrity who has trouble spelling their own names correctly can land a million-dollar book deal, while the super smart Ph.D struggles with publishers to accept his/her book, which in terms of value is magnitudes beyond the celebrity book.

Publishers, whether in print or on film buy platforms, not books or acting. It's for this reason that Steve Pavlina can be considered a very big celebrity by comparison.....look at the platform that he owns.
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