Leverage. Rather than performing for a few dozen ordinary people, millions watch them, creating major advertising revenue, ticket sales, branding and so on. It's the beauty of mass consumption. Rather than having each town exclusively focus on its own games, stories and music, the creations of a small group of people are broadcast worldwide. How well something/someone is promoted can make a huge difference, with people who seem to have little right to call themselves musicians making millions while others with incredible skill remain near the poverty line.
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