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Also how come a lot of people that are well off say "money was never important to them". Is that the secret to becoming wealthy, not caring?
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Like sleep, money is only a big deal when you don't have it. Most celebrities have no idea how the real world works and they really have no idea what poverty is like.
I would definitely not say the secret to becoming wealthy is to not care. Not caring can offer you advantages, however. You're less likely to do things that are unethical for money. You're less likely to 'sell out' and you will get a certain reputation for not being so commercial, which can help you in a lot of fields. And if doing what you're passionate about and making money are mutually exclusive for you, then yea not caring so much about money and instead doing what you love is actually more likely to make you wealthy.
The reason celebrities become so wealthy when they are undeserving is that we value celebrities so much. Our culture obsesses over them. It's kind of strange and disturbing. We obsess over celebrities even though they aren't great people, nor do they often provide very much value for anyone. That's the problem in my opinion.