 Zero Resistance Selling
In "Zero Resistance Selling" by Dr. Maxwell Maltz....
You will find some great case studies that dive into the underlying beliefs behind selling.
Many times we know what we need to do....we know the "how"....we know the techniques and mechanics behind selling....but it's the getting us to do what we know we should be doing that is the challenge.
Dr. Maltz also covers How to overcome call reluctance as well how to handle stalls and objections.
If you have a passion for selling...and have not quite become the Top Sales Professional that you know lies within you....this book is a must read.
Wish you the best!
Robert Avila
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