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Actually in the MLM company that my girlfriend works for, there is a rule of 3 months, i.e. once you got a denial from someone, leave them alone, and try again 3 months later. I wouldn't call it spamming. If only all spammers followed that rule!!
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That's a very good rule for people doing MLM. The problem most of the time is that people get so wrapped up in trying to make their MLM business work, that they get desperate and bug people to death.
I've seen a lot of friendships fall apart because one person gets involved in MLM and it ends up seeming like they joined a freakin cult...trying to recruit every friend and family member every time they talk. That's just bad marketing in general...no matter what kind of business you are in, you have to make sure you are putting your energy into targeting the right people.
Thad