I found this site and the author claims that it can teach you "BlackOps" (some kind of hypnosis) and you can use its techniques to hypnotize others and do what you tell them to do.
Underground Hypnosis
Also by simple searching on psychic attack - you can find dozens of websites on how to defend yourself from psychic attack - but i haven't yet found how can you do a psychic attack to someone.
HOW TO DEFEND YOURSELF AGAINST PSYCHIC ATTACK, Part 2
Also i found this site "http://covertpower.com/" and in the main introduction "Attract anyone you want! Anywhere! The art and science of human manipulation!"
I dont know if all this is just a crap.
And about cults - why everyone in a cult listens to their leader - because he is good looking, or has a lot of money? - no - when the cult leader says something - everyone obeys. Many cult members a sacrificing their lives - because their leader has told them to.
Families Learn of 39 Who Died Willingly