A lot of people can ♥♥♥♥♥♥♥♥ ya. In the end, people are cognitively and motivationally very different.
Some will be motivated by peer pressure, even though they won't admit it. Others won't. Some will be motivated by negative thoughts, some by positive thoughts. Some have a big ego and need to keep fueling it. Some were born in competitive societies, others weren't. etc etc