 A question and a thought
Zukin, I think you've got a great idea, and I'd like to see you succeed; it also struck me that you might have one of two underlying goals, and that the optimal approach for each is probably different.
Could you please help me understand if your goal to introduce a wider audience to the book, or if it's to really leverage the principles of the book to achieve a particular goal of yours?
If it's the latter, maybe you could apply one or two of the principles consistently for a month--rather than cycle through all of them in the same time frame? My feeling from reading the book was that a rapid cycle through all the processes wouldn't yield nearly as much benefit as concentrating on just a few over a long period of time... especially since that at any given moment, a number of the processes almost certainly will not apply!
(...Sorry, this is just the academic side of me, considering experiment design and the null hypothesis...)
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