Originally Posted by lycan
That assumes they care more about not being a jerk than having money. Some rich people are jerks.
When it's a limiting belief held at a deeply unconscious level, it's an equivalency: being rich equals being a jerk. The conscious mind makes fine distinctions about some people and their jerkiness, but the unconscious mind does a wide sweep. The unconscious commitment won't allow a conscious "caring" about money undermine it. So if the person in their conscious caring does make lots of money, they'll feel like a jerk, and there's usually no amount of money, in my experience of people, that feels like enough in the face of self-loathing.
Also, they may not even consciously recognize they think rich people are jerks.